013 | Launching and Leading After Leaving Big Agencies with Terri & Sandy
TUR013 - Launching and Leading After Leaving Big Agencies with Terri & Sandy
Terri Meyer and Sandy Greenberg are creative directors with two decades of experience working on Madison Ave. They are the co-founders of Terri & Sandy, which Ad Age named as the Small Agency of the Year in 2017. Collectively, Terri & Sandy have contributed to the branding of several A-level companies such as Mars, Kraft, Gerber, Campbell’s, Disney, Nestlé, and Time. The company has won twelve Effie awards and, in 2019, the Effie Index ranked Terri & Sandy as the second-most effective independent agency in North America.
Terri & Sandy join me today to share insight on their careers and their journey to founding and launching their agency. They discuss the struggles they faced along their professional paths, the knowledge and perspective they have gained, and why relationships rule in the business world. They also highlight brands they are currently working with and what they are excited about as their agency moves forward.
“If you don’t have a seat at the table, build your own table.” - Sandy Greenberg
This week on The Unwritten Rules Podcast:
How Terri & Sandy met and their journey to launching their agency as two creatives
What prompted their decision to start their own business after working in a big agency
The impact of the recession on their careers and the politics within big agencies
Whether Terri & Sandy believed themselves to be entrepreneurial before launching their business
What you should do if the people you work with diminish your self-esteem
Why you need to have people around you who celebrate and support you professionally
Struggles women face in asking for help, why it is essential, and how Terri & Sandy’s partnership has helped mitigate this challenge
How Terri & Sandy tangibly apply the guiding principles of their agency
The importance of building relationships
Our Favorite Quotes:
“The people that grow fast are the people that ask for help.”- Sandy Greenberg
“You can be whatever you want to be; you just have to… take it. Step up and take it.” - Terri Meyer
Resources Mentioned:
The Power of Who: You Already Know Everyone You Need to Know by Bob Beaudine
Connect with Terri & Sandy
Email: terri@terrisandy.com
Email: sandy@terrisandy.com
Phone: (917) 261-6792
Writing the Rules of Women Leadership
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